
Ed wasn’t a genuine Czar, but he worked in the industry for over 50 years starting out for Bering Corral Wodiskya y Ca., and then for me for about 20 years.
A long time ago, back when I still had a full head of hair, the Bering Plaza was the absolute king of all cigars, and the one size alone sold over seven million cigars a year. In fact, they were so popular, that when I was a kid working in my father’s United Cigar Store, we would just dump a couple of boxes of 50 Plazas on the counter at lunchtime because half the customers would come in to buy 4 plazas for a buck! This was a 6 inch by 42 ring gauge cigar with a candela wrapper. Sure… there were a couple of other popular 4 for a buck cigars; the Garcia Vega Napoleon, the Gold Label Palma, the Seidenberg After Dinner, and the Webster Mayfairs, but the Plaza outsold them all.
Anyway, Ed worked for the Corral Brothers for many years until one day, while making a sales call on my company, he said that the next time he came in he would introduce me to his next “boss”. The Corral Brothers had asked him to train his next boss! Can you believe that? Train his next boss? Well, Ed was really pissed off, and so I said to him: “Listen, I don’t know what your salary is with the Corrals, but I do know they are the cheapest pricks I have ever run into, so, why don’t you come and work for us? Bring me your last paycheck and I’ll pay you 20% more than you were making with Corral!” And so, he did!
I put Ed in charge of buying most of the machine-made cigars… Phillies, Dutch Masters, A&C’s, and the like — and he was phenomenal at it. There was never a price that was low enough for Ed and he was way, way better than me buying the domestic stuff because I was always concerned about our vendors losing money on deals with us, where with Ed, even if you gave him something for free he would want you to pay the freight in!
I was always concerned with Ed’s health because he was more than an employee, he was a friend. In fact, I considered most of the people I worked with to be “friends”. I (actually, we) – it’s we because my wife, LaVonda, and our key executives were always front and center when we heard of an employee that needed help.
Well, Ed was massively overweight, 300 plus pounds, and so I made Ed a bet: 50 dollars a pound for every pound you lose or gain… and remember this was like 40 years ago when 50 dollars was like two hundred and fifty of today’s dollars. We’ll weigh you today, and then at the end of the year we’ll re-weigh you.
Drum roll please…
At the end of the year Ed owed me One Thousand Three Hundred and Fifty Dollars!
I’m sure Ed’s up there in Heaven in the Smoking Section…
Disclaimer: The views and opinions expressed are those of the author and do not necessarily reflect the views of Smoke Inn, its employees, or its affiliates.
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this is what I love about Lew Rothman.his stories!I always looked forward to the new JR catalogue when he was writing them.kept them all.my favorite was the ‘outhouse cover’.lost them in the 2018 camp fire.classics.
Great tribute, Lew! I only had the pleasure of meeting Ed one time near the end of his tenure with J.R. Cigars. I remember he had this funny colored and patterned tie that was too short. I remember in the brief time that I talked with him he had some funny and crazy stories about the cigar industry. Even though he has been gone from the company for nearly 13 years, his memory remains as they still sell a cigar named after him. I’ve worked at his former company for seven of my years in the industry and I’ve heard countless stories about him from his former colleagues. R.I.P. Easy Eddie
Another great story. Nice to hear about employer valuing an employee.
Fantastic story Lew. I’m so pleased to see you and your fine humor is back to educate and entertain me.
I wish someone would’ve made that bet with me before I changed the way I eat. I’d made 10k..
I knew Ed. Went to a couple what was then called IPCPR with him. Great guy. I liked him a lot. I was very sorry to hear of his passing. I’ll bet he has a stock of Easy Eddies hidden his side of the Pearly Gates.
RIP Ed. PSSITA and send a puff of smoke in our direction.