Raices Cubanas

In every cigar we roll, there’s a legacy you can taste. Raíces Cubanas isn’t just a name — it’s a tribute to the roots of Cuban cigar craftsmanship that now thrive in the heart of Honduras. Founded in 2003 in Danlí by Romay Endemaño, his wife Maria, and their son Hugo, the Fábrica de Tabacos Raíces Cubanas was built on generations of passion, knowledge, and respect for the leaf. With Cuban tobacco in their blood and a new vision in their hearts, the Endemaño family set out to create something bold and enduring.

The story deepens with Ralph Montero — a fellow Cuban native whose journey brought him to the U.S. in 1970. With family ties to Cuba’s golden era of tobacco and early experience in the cigar trade, Ralph became a quiet force behind several celebrated brands. When his path crossed with the Endemaño family in 1998, it was more than a collaboration — it was a meeting of kindred spirits united by tradition, quality, and a shared dream.

Now, that bond has become an official partnership, and a new chapter begins. The combined heritage, craftsmanship, and unwavering dedication of these two families have created something truly special. When you choose Raíces Cubanas, you're not just buying a cigar — you're holding decades of culture, care, and expertise in your hands. Shop our full lineup online today, and experience the flavor of true roots — rolled to perfection.