{"id":2487,"date":"2026-07-28T10:29:43","date_gmt":"2026-07-28T14:29:43","guid":{"rendered":"https:\/\/www.smokeinn.com\/blog\/?p=2487"},"modified":"2026-07-28T10:29:43","modified_gmt":"2026-07-28T14:29:43","slug":"car-shield-and-cigars","status":"publish","type":"post","link":"https:\/\/www.smokeinn.com\/blog\/car-shield-and-cigars\/","title":{"rendered":"Car Shield and Cigars!"},"content":{"rendered":"<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-2369\" src=\"https:\/\/www.smokeinn.com\/blog\/wp-content\/uploads\/2026\/03\/HRC-1030x687.jpg\" alt=\"\" width=\"618\" height=\"412\" srcset=\"https:\/\/www.smokeinn.com\/blog\/wp-content\/uploads\/2026\/03\/HRC-1030x687.jpg 1030w, https:\/\/www.smokeinn.com\/blog\/wp-content\/uploads\/2026\/03\/HRC-300x200.jpg 300w, https:\/\/www.smokeinn.com\/blog\/wp-content\/uploads\/2026\/03\/HRC-768x512.jpg 768w, https:\/\/www.smokeinn.com\/blog\/wp-content\/uploads\/2026\/03\/HRC.jpg 1536w\" sizes=\"(max-width: 618px) 100vw, 618px\" \/><\/p>\n<p>No, it\u2019s not a new stupidly named cigar brand. There are already more than enough stupidly named cigar brands, cigar sizes, and \u201climited\u201d edition cigars that seem to be made in a never-ending salute to truly trivial events in the imaginary history of some of today\u2019s cigar vendors.<\/p>\n<p>No, the cigar connection is that the famous person on the Car Shield TV Commercial is Tino Martinez, the ex-N.Y. Yankee first baseman\u2014 someone I knew since he was a kid coming to the Villazon Factory on Armenia Avenue in Tampa. His grandfather, Tino Gonzalez, ran the Garcia Vega factory in Tampa for decades and then became a partner with Frank Llaneza and Dan Blumenthal in Villazon when they purchased the factory building and started producing Punch, Hoyo de Monterrey, and other brands there prior to moving all the handmade production to Honduras.<\/p>\n<p>Tino\u2019s dad Renee was the factory foreman, and his mom worked there too making short filler all tobacco queens and coronas on machine Number 20 (a fact I know because years later I brought that machine up to New Jersey as a showpiece in one of our stores).<\/p>\n<p>That Tampa neighborhood somehow became the early stomping ground for any number of Major League Baseball players\u2026 and when Tino was drafted by Seattle, the Seattle Mariner coach was Lou Pinella\u2026 a neighbor of his from down the street!<\/p>\n<p>I had offered the free use of our carriage house here in New Jersey when Tino got traded to the Yankees, but at the last moment Don Mattingly (the first baseman Tino was going to replace upon hirs retirement) rented Tino his house in Teaneck, New Jersey.<\/p>\n<p>When I created the El Rey del Mundo Honduran brand, one of the sizes was called TINOS! AND when the Yankees won the World Series I sent a dozen boxes to the locker room.<\/p>\n<p>I got one of those movie kind of internet birthday greeting films from Tino a few years ago, but maybe he thinks I\u2019m dead by now because I haven\u2019t gotten another one in a while!!!!<\/p>\n<p>Anyway \u2013 I was pleasantly surprised to see Tino doing the Car Shield Ad, but he coulda been smoking a cigar while he was doing it\u2026 or yelled out \u201cHey Lew, if you\u2019re still alive\u2026 look at me I\u2019m doing a TV ad !\u201d!<\/p>\n<figure id=\"attachment_2488\" aria-describedby=\"caption-attachment-2488\" style=\"width: 618px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-2488 size-large\" src=\"https:\/\/www.smokeinn.com\/blog\/wp-content\/uploads\/2026\/07\/1995_FALL_YANKEES_MARINERS_GAME_FILM_022-1030x674.jpg\" alt=\"Lew Rothman and his kids with Tino Martinez\" width=\"618\" height=\"404\" srcset=\"https:\/\/www.smokeinn.com\/blog\/wp-content\/uploads\/2026\/07\/1995_FALL_YANKEES_MARINERS_GAME_FILM_022-1030x674.jpg 1030w, https:\/\/www.smokeinn.com\/blog\/wp-content\/uploads\/2026\/07\/1995_FALL_YANKEES_MARINERS_GAME_FILM_022-300x196.jpg 300w, https:\/\/www.smokeinn.com\/blog\/wp-content\/uploads\/2026\/07\/1995_FALL_YANKEES_MARINERS_GAME_FILM_022-768x503.jpg 768w, https:\/\/www.smokeinn.com\/blog\/wp-content\/uploads\/2026\/07\/1995_FALL_YANKEES_MARINERS_GAME_FILM_022.jpg 1500w\" sizes=\"(max-width: 618px) 100vw, 618px\" \/><figcaption id=\"caption-attachment-2488\" class=\"wp-caption-text\">Lew Rothman and his kids with Tino Martinez when he was still on the Seattle Mariners and Tinos&#8217;s grandfather, Tino Gonzalez, who was a partner in Villazon.<\/figcaption><\/figure>\n<p>Disclaimer: The views and opinions expressed are those of the author and do not necessarily reflect the views of Smoke Inn, its employees, or its affiliates.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>No, it\u2019s not a new stupidly named cigar brand. There are already more than enough stupidly named cigar brands, cigar sizes, and \u201climited\u201d edition cigars that seem to be made in a never-ending salute to truly trivial events in the imaginary history of some of today\u2019s cigar vendors. No, the cigar connection is that the &hellip;<\/p>\n","protected":false},"author":2,"featured_media":2371,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5,160],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Car Shield and Cigars! - Smoke Inn Blog<\/title>\n<meta name=\"description\" content=\"Lew Rothman shares personal stories of Yankees legend Tino Martinez, Tampa cigar factories, and the deep ties between baseball and premium cigars.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smokeinn.com\/blog\/car-shield-and-cigars\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Car Shield and Cigars! - Smoke Inn Blog\" \/>\n<meta property=\"og:description\" content=\"Lew Rothman shares personal stories of Yankees legend Tino Martinez, Tampa cigar factories, and the deep ties between baseball and premium cigars.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.smokeinn.com\/blog\/car-shield-and-cigars\/\" \/>\n<meta property=\"og:site_name\" content=\"Smoke Inn Blog\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-28T14:29:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.smokeinn.com\/blog\/wp-content\/uploads\/2026\/03\/HRC-th-size.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"660\" \/>\n\t<meta property=\"og:image:height\" content=\"330\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Matt Rivers\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Matt Rivers\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.smokeinn.com\/blog\/car-shield-and-cigars\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.smokeinn.com\/blog\/car-shield-and-cigars\/\"},\"author\":{\"name\":\"Matt Rivers\",\"@id\":\"https:\/\/www.smokeinn.com\/blog\/#\/schema\/person\/73a7d9a2833d82490c25d8a5bbff52eb\"},\"headline\":\"Car Shield and Cigars!\",\"datePublished\":\"2026-07-28T14:29:43+00:00\",\"dateModified\":\"2026-07-28T14:29:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.smokeinn.com\/blog\/car-shield-and-cigars\/\"},\"wordCount\":457,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.smokeinn.com\/blog\/#organization\"},\"articleSection\":[\"Blog\",\"Told By Lew Rothman\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.smokeinn.com\/blog\/car-shield-and-cigars\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.smokeinn.com\/blog\/car-shield-and-cigars\/\",\"url\":\"https:\/\/www.smokeinn.com\/blog\/car-shield-and-cigars\/\",\"name\":\"Car Shield and Cigars! 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